Stop Reading Stories That Tell You How You Feel

Be careful you aren’t taking on a diagnosis that’s not for you

FRED DUST
4 min readJun 14, 2021

I read an article in the New Yorker where they interviewed a noted communication expert on “why we’re feeling so much social anxiety as we reopen.”

You know the ones I’m talking about, right? The plethora of pieces showing up that say you’re languishing, afraid, or experiencing PTSD.

Maybe you are experiencing one of these feelings. Or maybe you’re even going through all three. But be careful you aren’t letting a magazine or “expert” set the script in your head.

Let me make it clear how utterly serious I am about this. About 6 weeks ago, when yet another languishing piece showed up in the New York Times, we had a friend over who was spiralling bad. She was absolutely sure that what she was experiencing was indeed languishing and she had zero idea of how to stop it so she could move forward with her life.

The spiral stopped, however, when we reminded her that she is moving forward with her life and she’s been doing so this whole time. She’s finished her first documentary which is winning awards. She’s got a couple major clients. She’s started dating again. And she’s moved into a better building. In short, her life is in full bloom.

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FRED DUST

Founder of Dust&Co, senior design advisor for Rockefeller Foundation & former global managing partner of IDEO — fan of words and good conversation.