Dust&Co logo and the heading, “The Company We Keep”

Why we need to design dialogue… now

FRED DUST
4 min readFeb 1, 2022

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It’s been a little over a year since I published my book, Making Conversation. I made a lot of conversations this year — I’ve written a lot, I’ve gone on a bunch of great podcasts, and I’ve lectured on the idea of using design to get creative about our hardest conversations.

Over the last 18 months, we’ve designed dialogue that has launched multi-billion dollar endeavors. We’ve hosted many intimate…

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FRED DUST

Founder of Dust&Co, senior design advisor for Rockefeller Foundation & former global managing partner of IDEO — fan of words and good conversation.